In 2021, driven by a passion for te reo Māori and her frustration with conventional learning methods, Ella began a transformative journey. That year marked the start of her own learning and the birth of Manawa Māori, brought to life through an Instagram page that quickly became a beacon for those seeking accessible Māori resources. 

As founder, Ella has been at the heart of creating accessible pathways to te reo Māori, offering personalised language solutions and resources that speak to second language learners. 

Ella's mission through Manawa Māori is to remove learning barriers and simplify learning, making it an inclusive experience for all. By guiding teams to navigate the Māori world of language confidently, she ensures that every interaction is meaningful and rooted in authenticity.